License popular audio - Brand usage of sounds is restricted in the app, but brands are able to organize their own licensing deals for music clips, which could be helpful if you're looking to tap into trends.In order to capitalize on this, TikTok advises that brands should look to: " the anti-scroll, and it helps your messages not only be heard but be felt by your audiences." Which is a key element to note - in fact, according to the study people experience sound on TikTok as “fun" at a 66% higher rate than they do on other platforms. But on TikTok, that's less of a concern, with the opposite generally being true. In the past, best practice advice has often highlighted the importance of including captions and other sound-off tools in your video clips, in order to maximize appeal among consumers in different environments.
73% of respondents said they would "stop and look" at ads on TikTok with audio, a significantly higher result than any other platform.88% of TikTok users said that sound is essential to the TikTok experience.
So we partnered with Kantar to learn more about the impact of sound on digital advertising."Īmong the key findings, the research shows that: "We knew that the fundamental nature of audio on TikTok was helping to drive our record-high engagement rates. Music is a key part of the TikTok experience, with many of the platform's viral trends coming in response to songs and audio clips, which users then remix, re-purpose and reimagine in their own creative ways.Īnd according to TikTok's latest research report, audio is also a key component of brand promotions, with TikTok users being more receptive to sound elements within ads than they are on other platforms.
0 kommentar(er)
